Ecocabs are basically cycle rickshaw service made available on phone call at door step through the network of call centres, similar to dial-a-cab/taxi service . It was introduced in order to bridge the gap between demand and supply need of para transit mode as a Public transport using latest transportation management and technological tools.
Ecocabs were conceptualized with an idea to strengthen existing unorganized network of cycle rickshaw and to promote it as a affordable means of Sustainable Urban Transport for short distance travelling need. First time in the World, it was launched by the group of young entrepreneur at Fazilka, an Indian border city and district headquarter of Punjab. On 6th December 2011 project Fazilka Ecocabs was awarded with "National Award of Excellence" in the area of Non-Motor Transport(NMT) in India, by the Ministry of Urban Development, Governmental of India.
"to organise and improve scientifically, the existing rickshaw operation using modern management tools and real time technologies for its promotion as sustainable para transit mode of public transportation as an alternative to car centric development and its linkage as a feeder unit to any mass rapid transit, for the benefit of traction men, society & environment and rickshaw at large to achieve the overall agenda of low carbon mobility"